Arpita Ganesh or more popularly known as the ‘Indian Bra Lady’, found her calling in a unique vocation – creating a lingerie brand that will help women find their right size, fits, and styles, all at affordable prices. After experiencing a bra-fitting session in New York, Arpita was ready to leave her 10 years long career in advertising to make a dent in the Indian lingerie market. She founded Buttercups in 2008, India’s first high-end lingerie brand that retailed international labels and provided personalized sizing, to fitting, to consultations based on one’s requirements.
Arpita Ganesh, the passionate entrepreneur of Buttercups is on a mission. The journey till now has not been easy for her as she has seen more shares of downs than ups but still, she refused to give up. She pursued her passion and has a mission to change the way women perceive themselves and their bodies. She has received formal training from Chantelle and is now changing the way Indian women interact with lingerie. She intends to bring to Indian women an international bra experience at the Indian prices.
It has been a long and hard voyage for Arpita, following an enthusiasm that is as yet a ‘forbidden’ in Indian culture. She is as yet battling legends, changing attitudes and instructing even the most taught ladies in a part of their life that they have never offered the idea to or never transparently discussed. Explaining and convincing investors, most of whom are men is a challenge because there will never be a relation to the product or offering of Buttercups. But now the Buttercups have enough customers who believe that it must come to life and they want to go out and do whatever they can to make it happen.
The confidence and push of clients demonstrate that Arpita has a suggestion which affects the lives of ladies and that everybody who has attempted Buttercups, needs an ever-increasing number of ladies to feel this change. She has come to be known as the ‘Indian Bra Lady’ in the international lingerie circles and she loves the tag.